Blue Elephant Showcases Extended Product Line and Launches Business Ventures at THAIFEX
Meet ready-to-heat Massaman, Panaeng Curry Sauces, ready-to-cook Pad See Ew and much more at the trade fair
Blue Elephant, a celebrated name in Michelin plate Thai gastronomy, is set to participate in Asia's largest annual food trade event in Thailand this week, where they will debut expanded product lines and additional business models.
The group, which includes manufacturing branch Blue Spice, is known for producing ingredients consistent with Royal Thai culinary traditions. Their participation in THAIFEX – Anuga Asia 2023 underscores their commitment to promoting Thai culinary delights globally, reinforcing their 'soft power' influence.
Indeed, the group has been showcasing Thai gastronomy for over forty years through their Blue Elephant Royal Thai Cuisine restaurants based overseas.
Blue Spice, established in 2005 for food service providers, grew from the trade office created in 1984 for shipping ingredients. As such, the origins of the company's history will be reflected in the initial exposition's structure.
At their 120-square-metre pavilion, Blue Elephant will provide a feast for the senses with culinary shows presenting dishes catering to diverse tastes, reflecting the rich variety and accessibility of Thai cuisine.
From traditional street food to daring fusion dishes, and expertly curated degustation menus, Blue Elephant strives to reproduce the gastronomic journey of Bangkok, a city known for its culinary diversity," says Ines Chardonnet, Managing Director of Blue Spice Co., Ltd.
Blue Spice has adopted the theme of 'We Are Family' for its pavilion at THAIFEX – Anuga Asia 2023. Kevin Somany, Vice Managing Director of Blue Spice, explains that this theme resonates with the vital role of communal dining in Thai culture, mirroring our ethos as a family-run company that values tradition and fosters a unique culture, setting us apart from major corporations.
New Product Highlights
Under the supervision of celebrated Master Chef Nooror Somany Steppe, founding partner of Blue Elephant, a range of new products will be introduced. These include ready-to-heat Massaman and Panaeng Curry Sauces, ready-to-cook Pad See Ew (stir fried noodles) sets, a new range of curry pastes in 100g glass jars, and an assortment of Thai Rice noodles. These new additions will complement the existing range of 85 products produced at Blue Spice's Pathum Thani plant.
Business Expansion
Blue Elephant is actively seeking networking opportunities with trade visitors at THAIFEX - Anuga Asia 2023 to enhance its business reach. The fair, held from 23 to 27 May, is expected to draw over 60,000 visitors.
Restaurant Investment Opportunities
Blue Elephant is exploring new investment models for its restaurant business. The company is considering diversifying from its high-end dine-in format, seen in its Bangkok's Sathorn establishment, towards franchise arrangements and more casual brasserie-style setups.
For further information, please call tel. 02 996 9401-3
or check out https://www.blueelephant.com
Facebook: Blueelephant LINE ID: @blueelephantbkk; IG: @blueelephant.
