Savor the Finest American Beef This Festive Season with the 'American Beef Feast
Gourmet One and USDA Present “American Beef Feast” Campaign to Celebrate the Festive Season
Beef lovers and those seeking top-quality meat will be delighted as the grand year-end campaign “American Beef Feast” takes center stage from November 22 to December 31, 2024.
The campaign features exclusive menus crafted by 17 top-tier hotels and restaurants across Bangkok, Chiang Mai, Pattaya, and Khon Kaen, spotlighting the unparalleled taste and tenderness of USDA beef. Participating venues include iconic establishments such as JW Marriott Bangkok’s New York Steakhouse, Anantara Chiang Mai Resort, and Andaz Pattaya Jomtien Beach, ensuring a premium dining experience for all.
This celebration of American beef is a collaboration between Gourmet One Foods Service (Thailand) Co., Ltd. and the United States Department of Agriculture (USDA). It brings the finest USDA Prime, Choice, and Select cuts to Thai diners, offering a chance to savor the globally renowned quality of American beef known for its rich flavor, delicate marbling, and supreme tenderness.
More Ways to Enjoy Premium USDA Beef
For home chefs, the campaign extends to Tops Food Hall, where premium USDA cuts are available at 17 locations across Thailand, including Central World, Sukhumvit 49, and Central Festival Pattaya Beach. This makes it easier than ever for enthusiasts to bring the same high-quality beef to their home kitchens.
A Grand Celebration and Exclusive Culinary Experiences
The campaign kicked off with a grand launch event at JW Marriott Bangkok, graced by Mr. Robert F. Godec, U.S. Ambassador to Thailand. The event highlighted the artistry of American Black Angus beef, with Ambassador Godec presenting a specially crafted American Black Angus Sculpture—a symbol of excellence in premium beef production.
Guests were treated to live cooking demonstrations by Chef Kevin Thomson, Executive Chef at JW Marriott Bangkok, who showcased innovative ways to prepare USDA Prime cuts in mouthwatering dishes. The event also provided a deeper understanding of USDA beef grading, which ensures consistent quality:
- USDA Prime: Known for its abundant marbling, unmatched tenderness, and flavor, perfect for grilling and roasting.
- USDA Choice: Slightly leaner but still rich in flavor, ideal for a variety of cooking methods.
- USDA Select: A lean option, great for health-conscious consumers who enjoy tender beef with less fat.
