King Power Celebrates the Beginning of The New Year with A Dazzling "Kingdom of Dragons" Experience
Embrace the Year of Dragon through event entitled "King Power Chinese New Year 2024. Power Your Luck, Power Your Life."
Travel-retail giant King Power marks the beginning of the new year with festivities heralding a fresh start. The spectacle commemorating the grandeur of the Chinese New Year ushers in the auspicious Year of the Dragon, bringing everyone into a joyous celebration of new beginnings through the event: "King Power Chinese New Year 2024. Power Your Luck, Power Your Life."
Embarking on a journey towards good fortunes as part of the celebration for the Year of the Dragon through the ‘Kingdom of Dragons’ concept centered around the theme of 'Luck, Health, Wealth, Love.' Embrace the potent energy of the dragon that radiates only positive vibes of good fortune, prosperity, happiness, auspiciousness, and fulfillment for both Thai and international visitors. This event serves as a unifying platform for everyone to gather together to take delight in delectable feasts, seek blessings, enhance personal fortunes, and revel in live concerts featuring renowned artists, along with selected special promotions.
The event took place on February 6th, 2024 at Fountain Square within King Power Rangnam. Attendees were treated to an extraordinary experience as they witnessed the first grand dragon dance procession along Rangnam Road. The event was graced by the presence of Bangkok Governor Chadchart Sittipunt, who presided over the opening ceremony. Joining him in this occasion was Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT).
Aiyawatt Srivaddhanaprabha, Chief Executive Officer of King Power, stated, "This year's Chinese New Year celebration event marks our glorious return to hosting a grand celebration. It further solidifies King Power's role as a vital destination, extending a warm welcome to customers and tourists, both Thai and international. Our vision is to collaboratively promote Thai tourism and transform the Rangnam area into a new tourist destination within Bangkok.
Therefore, King Power seized the opportunity to commemorate the Chinese New Year Festival, with the aim of inspiring both Thai and foreign tourists to immerse themselves in the Thai-Chinese culture and traditions while savoring the delectable offerings of Thai cuisine. This initiative is geared towards establishing a new travel destination, ensuring Thailand remains ‘top of mind’ for tourists from around the world. The activity we witness today represents just the beginning of King Power's efforts to foster growth in the Rangnam area, with ongoing plans to foster community development and bolster tourism for Bangkok in the years ahead."
The 18-day event kicked off with a series of activities dedicated to worshipping the gods, witness the grandeur of five dragon parades, elegantly striding along the entire Rangnam Road. Leading the procession will be admired artists, including -Krit "PP" Amnuaydechkorn, Metawin "Win" Opas-iamkajorn, Kritsanapoom "JJ" Pibulsonggram, Kanyawee "Daneng" Songmuang and Kantapon "Offroad" Jindataweephol.
During the event, everyone wouldhave the opportunity to savor "Auspicious Cuisine from over 50 Renowned Restaurants" from 1st to 18th Febraury, 2024. Discover delectable dishes from more than 50 legendary and Michelin Guide-endorsed eateries, including Tang Jai Yoo Restaurant, Tang Jai Yang Michelin Red Pork, Cross BKK, Mott32, Khao Kha Moo Trok Sung, Chaffeine Bubble Milk Tea, Gui Chai Saphan Han, Hong Tae Crispy Fried Chive Pancake, Charm Noodle, Ba Bin Gusto and many more.
King Power remains also offers everyone a chance to win through the "Shop & Prosper: Get Lucky & Wealthy" promotion through out the event period. This promotion is designed to enhance happiness to all participants who would receive special promotion and chances to get special prizes.