Elephant Forest Phitsanulok Opens: “From Camps to Forests”

Elephant Forest Phitsanulok, the first world-class elephant-friendly sanctuary in Lower Northern Thailand, proudly opened its doors on August 22, 2025. This new initiative, a partnership between World Animal Protection (WAP) and the Sappraiwan Elephant Foundation, sets a new standard for animal welfare and ethical tourism. It offers a unique model for visitors to learn about elephants in a respectful way while raising Thailand’s standards to an international level.

The launch, held under the theme "From Camps to Forests: Learning and Transitioning Towards Elephant-Friendly Tourism," marks a major milestone for the region’s tourism sector. The official opening ceremony was presided over by Mr. Tawee Sermpakdeekul, Governor of Phitsanulok, and was attended by key partners from government and the private sector, including the Department of Livestock Development, the Tourism Authority of Thailand, and Intrepid Travel, a global leader in sustainable tourism.

The vision for Elephant Forest Phitsanulok began with Mr. Praphan Siriviriyakul, who purchased the Sappraiwan Hotel located on over 900 rai of forest. After witnessing the harsh conditions endured by elephants forced to work, his family established a foundation to rescue and care for elephants in need, offering them a safe and natural home to recover physically and emotionally. Over time, the family gradually shifted away from elephant riding and feeding activities, instead restoring the forest and caring for elephants in ways that allow them to live as they should.

A major turning point came during the COVID-19 pandemic, when the Sappraiwan Elephant Foundation joined the Build Back Better for Elephants initiative, supported by World Animal Protection. Through this program, the foundation received funding to develop sustainable food plots and install a solar-powered water system, reducing reliance on external food supplies. This collaboration not only helped the foundation weather the crisis but also became a powerful inspiration for the creation of Elephant Forest Phitsanulok – a sanctuary aligned with natural living conditions and truly elephant-friendly.

Ms. Siraarpa Siriviriyakul, Director of the Sappraiwan Elephant Foundation, noted: “What we share with World Animal Protection is the vision of making ‘Elephant Friendly’ a reality. We want other camps to see that ethical tourism is possible – one that improves the welfare of elephants and mahouts, ensures greater safety for visitors, and provides sustainable income. With funding, knowledge, and guidance from experts, including responsible tour operators, we gained the confidence that this model can truly work in the long term.”

Currently, Elephant Forest Phitsanulok is home to five female elephants, most of whom once suffered in the logging and tourism industries. Here, they are rehabilitated both physically and mentally, while also serving as part of a learning center for Thai communities. This model shifts the paradigm from “bringing elephants to people” to “bringing people to see elephants in the forest.”

The transition included replacing heavy chains with safer, lighter measures at night, building secure enclosures, offering enrichment activities that stimulate natural behaviors, restoring forest areas, and providing special care for elderly elephants, including tailored diets. The role of mahouts has also been redefined—from “controllers” to “caregivers” who work alongside elephants with respect and understanding. The elephants no longer need to perform; instead, visitors can observe them in their natural environment, whether having breakfast or walking along their usual trails. This approach is more compassionate and sustainable—for humans, elephants, and ethical tourism alike.

Tricia Croasdell, CEO of World Animal Protection, said: “The transformation of Elephant Forest Phitsanulok is a powerful example for the world. It shows that we can restore freedom to elephants while also offering tourists meaningful and ethical experiences. This significant step forward in Thailand will inspire global tourism towards a future that is sustainable and respectful of both animals and nature.”

Roatchana Sungthong, Director of World Animal Protection Thailand, added: “We believe every camp truly loves elephants and wants the best for them. What we have shown is that improving the welfare of elephants and mahouts can go hand in hand with stable, sustainable income. Today, over 13 camps across Thailand have transitioned to elephant-friendly tourism with our support, and by the end of this year two more will follow. This progress proves that raising animal welfare standards is the pathway to a sustainable tourism future for Thailand.”

For more information about visiting the santuary, visit  www.elephantforestphitsanulok.com

#WAP #WorldAnimalProtection #ElephantForestPark #Elephants #ElephantConservation #SustainableTourism