Bangkok Watch Week 2025: Siam Paragon Unveils Southeast Asia’s First World-Class Showcase

Positioning Bangkok at the heart of global horology, Siam Paragon presents “Bangkok Watch Week 2025” from 23–28 September — a landmark event that brings together the world’s most prestigious timepieces and watchmaking visionaries.

With this spectacular showcase, Siam Paragon once again affirms its global stature by reinforcing Bangkok’s position as a true hub of watch culture. In collaboration with 26 legendary international maisons, “Siam Paragon Bangkok Watch Week 2025” is set to become one of the most anticipated gatherings for watch collectors and enthusiasts worldwide.

The six-day event will welcome brand founders, senior executives, and master watchmakers, offering visitors an exclusive opportunity to experience the artistry, heritage, and innovation of luxury horology. Highlights include the debut of new collections, rare watches from distinguished collectors, immersive workshops, and even a live assembly demonstration by Swiss master watchmakers.

Siam Paragon: The Hub of Horological Culture

Siam Paragon continues its journey as Thailand’s Luxury Watch Destination, home to the country’s largest portfolio of world-class watch brands. This year’s Bangkok Watch Week marks a historic collaboration, featuring maisons such as A. Lange & Söhne, Cartier, Chopard, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Omega, Panerai, TAG Heuer, Tiffany & Co., Vacheron Constantin, Zenith, and more. Together, these icons present not just timepieces, but the stories, craftsmanship, and legacies that define watchmaking excellence.

The Symposium: Stories, Legacies, and Innovations

One of the event’s key attractions is “The Symposium” — a premier stage for horological storytelling. Brand founders, global executives, and veteran watchmakers will share insights into craftsmanship, innovation, and the cultural impact of watches.

Sessions will cover a wide range of topics, including:

• TAG Heuer Avant-Garde Horlogerie with Brice Tchaplyguine (TAG Heuer).

• 160 Years of Watchmaking Excellence with Romain Marietta (Zenith).

• Panerai Innovation from the Depths with Carlos Da Costa Saraiva (Panerai).

• The Irresistible Charm of Quiet Luxury with Robert Bailey (Laurent Ferrier).

• 2025 Novelties with Grand Seiko with Munehisa Shibasaki (Grand Seiko).

• The Art of Being an Independent Watchmaker with Bertrand Meylan (H. Moser & Cie).

Additional in-depth sessions, moderated by horology authority Wei Koh, will delve into themes such as skeletonised watchmaking, product innovation among independents, and the aesthetics of design, speed, and altitude.

Exclusive Experiences and Exhibitions

Beyond the symposium, visitors will discover “The Experience” — curated brand showcases featuring innovations, live demonstrations, and interactive activations. These include a Zenith retrospective, a Spring Drive assembly by Grand Seiko, design showcases by IWC, and gouache painting sessions by Boucheron.

Complementing this is “The Exhibition,” where limited-edition masterpieces, rare collector’s items, and museum-worthy pieces from 20 top brands will be on display — an unmissable opportunity for enthusiasts to see the most coveted timepieces up close.

Elevating Bangkok as a Global Luxury Watch Destination

Mrs. Thanaporn Tantiyanon, Managing Director of Siam Paragon Business Unit, emphasized the significance of the event:

“Watches are no longer simply instruments of timekeeping, but symbols of refined taste, achievement, and investment. As Asia’s luxury watch market continues to thrive, Bangkok is poised to become a global destination for horology. Through Bangkok Watch Week 2025, Siam Paragon is proud to elevate Thailand’s watch culture to the international stage.”

Siam Paragon Bangkok Watch Week 2025 takes place from 23–28 September 2025 at Siam Paragon. Discover an extraordinary celebration of craftsmanship, culture, and innovation in the world of watches.

For details, updates, and registration, visit www.bangkokwatchweek.com or follow Facebook: SIAMPARAGON.

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