ICONSIAM & HEYONE Present “HEYDAY PLAYLAND” – Thailand’s Largest Art Toy Pop-Up

ICONSIAM, the global landmark on the banks of the Chao Phraya River, continues to cement its reputation as a Global Experiential Destination with the launch of “HEYDAY PLAYLAND”. In collaboration with HEYONE, the celebrated Chinese art toy studio behind beloved characters like OZAI, MIMI, FAYA, and FURFUR, together with MORE THAN ARTS & TOYS, Thailand’s leading importer and distributor of collectibles, ICONSIAM is hosting the largest art toy pop-up store ever seen in Thailand.

Running from September 12 to October 9, 2025, at River Park, G Floor, ICONSIAM, the vibrant pop-up invites fans into a playful wonderland filled with premium merchandise, limited collectibles, and special activities. The highlight? The world premiere of exclusive art toy editions, available only at this event, transforming the riverside into a joyful playground for collectors and enthusiasts alike.

This large-scale showcase reflects ICONSIAM’s commitment to spotlighting global pop culture trends and creating world-class art experiences for Thai audiences. By welcoming internationally acclaimed creators like HEYONE, ICONSIAM continues to reinforce its role as a hub for cross-cultural collaboration and creative exchange.

“This collaboration with ICONSIAM is a true reflection of ‘Collaboration to Win,’” said the CEO of HEYONE. “Together, we have created a Creative Playground for collectors and newcomers to explore. From our largest-ever pop-up store to the debut of multiple world-exclusive editions, fans will discover our widest range of collectibles yet—every piece designed to spark excitement.”

Founded in 2022, HEYONE has quickly risen as a leader in the global art toy scene. The studio champions originality and IP protection while building emotional bonds between fans and its imaginative characters, including OZAI, MIMI, FAYA, and FURFUR.

HEYDAY PLAYLAND Highlights include:

• The world premiere of the MIMI Blind Box Overseas Special Edition

• Ozai-400%: The Silent Tragicomedy – a special edition exclusive to ICONSIAM

• The first-ever full showcase of the Oh Zai 400% series

• Thailand-only exclusives, including MIMI-Overseas Limited-Jiuzhou Odyssey, MIMI-Neo-Chinese Style: The Poetry of Time in Four Seasons, R3na-First Generation Product, and OZAI-First Generation Derivative Product Overseas Limited

The immersive venue design features interactive zones, inviting visitors to experience the playful world of art toys beyond just shopping. At the opening, a host of celebrity art toy enthusiasts—including Ice–Paris Intarakomalyasut, Pond–Phuwin Tangsakyuen, and Kaownah–Kittipat Kaewcharoen—joined the festivities, while HUHU, the creator of MIMI and founder of MIHU Studio, met fans in person and signed purchases of the MIMI Blind Box.

From rare collectibles to live activities, HEYDAY PLAYLAND is a must-visit for art toy fans of all ages. Don’t miss the chance to explore this extraordinary pop-up playground on the Chao Phraya River—open now through October 9, 2025 at River Park, G Floor, ICONSIAM.

For more information, visit Facebook: ICONSIAM or call 1338.

#ICONSIAM #Heyone #HeydayPlayland #MoreThanArtsAndToys