Sweet Celebration: Hershey Thailand Honors Everyday "Sheroes" This International Women's Day

Get ready to show some love! Hershey Thailand is making International Women's Day 2025 extra special with its heartwarming "She Inspires" campaign. Forget the usual flowers – this year, it's all about chocolate and personalized appreciation.

Imagine gifting a delicious Hershey's bar, not just any bar, but one with special packaging featuring empowering Thai language designs. These limited-edition treats are dedicated to the "Sheroes" in our lives – the moms, sisters, friends, and mentors who inspire us daily. Hershey's wants to remind us that inspiration isn't just about celebrities; it's about the everyday women who make a difference.

"We all have women in our lives who do amazing things," says Kamy Devaguptapu, Marketing Director, Hershey India & APAC. "This campaign is about celebrating those 'Sheroes' and spreading a little sweetness."

Tech Meets Heartfelt Appreciation

But the sweetness doesn't stop with chocolate. Hershey's is also embracing technology to help you express your gratitude. Simply scan the QR code on the special Hershey's bars, or visit https://celebratehershe.com/th, and you'll find an interactive platform. Here, you can upload a photo of your "Shero" and use an AI-powered tool to create a personalized appreciation card and poem that highlights her unique qualities. It's a fun and easy way to show how much you care.

Join the Celebration!

Want to celebrate in person? Hershey's is hosting special events at CENTRAL WORLD (7th floor) from March 7th-9th and at LIDO EVENT SPACE from March 8th-9th. You can even print out your personalized cards from the microsite and win exclusive Hershey's gifts. Plus, check out Hershey Thailand's Facebook and Instagram for more chances to win prizes.

Sweet Deals and Meaningful Gestures

And to make gifting even easier, Hershey's is offering a "Buy 1 Get 1" promotion at 7-Eleven stores nationwide from March 6th-12th, 2025. It's the perfect opportunity to grab a few bars and show the women in your life how much they mean to you.

This International Women's Day, Hershey Thailand's "She Inspires" campaign is a beautiful reminder that we are surrounded by incredible women. Take a moment to celebrate them with a sweet treat and a heartfelt gesture.