Bravo BKK Partners with ASEAN Retail Federation and IME Group to Redefine Entertainment in Bangkok

Bravo BKK, the newest entertainment hub in Bangkok's Rama 9 district, has sealed a groundbreaking collaboration with the ASEAN Retail Federation and IME Group, Asia's leading event organizer. This strategic partnership aims to transform Bravo BKK into the ultimate destination for unforgettable experiences, blending retail, entertainment, and culture. The signing ceremony, held on February 2, 2024, marks a significant milestone in Bangkok's evolving entertainment landscape. With a focus on innovation and inclusivity, Bravo BKK is poised to become a beacon of excitement for both locals and international visitors, driving Thailand's tourism industry forward.

Goh Soo Sing, CEO of BRAVO BKK and Founder of BON Group, highlights the unique features of Bangkok's newest hotspot. With a prime location spanning 180,000 square meters, BRAVO BKK offers versatile event spaces, attracting renowned partners like the ASEAN Retail Federation and IME Group. This collaboration aims to elevate the venue into an iconic entertainment destination, featuring innovative concepts like "Fit by Day, Fun by Night." With a commitment to cater to both local and international visitors, BRAVO BKK aligns with Thailand's tourism goals, especially with the introduction of a "free visa" policy for Chinese tourists. As part of BON Group, BRAVO BKK plays a crucial role in expanding business opportunities both locally and internationally.

Through the collaboration with these two partners, BRAVO BKK aims to fortify its position, offering an unparalleled experience for all customers, co-workers, and consumers alike. This strategic alliance is poised to propel Thailand towards becoming a key commercial and entertainment hub in Asia. The readiness to cater to both Thai and international tourists will undoubtedly contribute to the growth of the Thai tourism industry. Particularly noteworthy is the influx of Chinese tourists, as Thailand and the People's Republic of China have jointly unveiled a strategic plan to introduce a "free visa" policy between them permanently, starting from March 1, 2024. This groundbreaking measure facilitates seamless travel for both Thai and Chinese nationals, eliminating the necessity for visas when journeying between the two countries. 

The implementation of the "free visa" measure is expected to significantly boost the number of tourists visiting Thailand, aligning with the objectives set by the Ministry of Tourism of Thailand and the Tourism Authority of Thailand (TAT). They have set a target for Chinese tourists is no less than 8 million people to travel to Thailand this year.